Instagram is returning to the “good old days” as single-photo posts surge in popularity

Smart Co • Published: July 29, 2026 at 11:31 PM by Morganne Kopittke
View Original

With the humble single-photo post making a return to Instagram feeds, brands and businesses are once again embracing it as a viable alternative to carousels and reels.

The post Instagram is returning to the “good old days” as single-photo posts surge in popularity appeared first on SmartCompany.