How Anthropic turned ‘anti-marketing’ into one of tech’s most powerful growth strategies
Smart Co •
Published: June 16, 2026 at 01:10 AM
by Mrinaal Datt
Anthropic may look like it avoids marketing, but that perception is part of the strategy, writes Airtasker CEO Tim Fung.
The post How Anthropic turned ‘anti-marketing’ into one of tech’s most powerful growth strategies appeared first on SmartCompany.