“The Missing Piece In Circular Fashion Is People”: Marcus Crook On How HoMie Puts Community First

Guest Editors | URBAN LIST • Published: February 05, 2026 at 05:45 AM by Emma Bishop
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From a humble Facebook page to a flagship store in Fitzroy, the Melbourne-born streetwear brand has scaled fast. But it's never been about following fashion cycles or chasing cultural capital; it’s always been about serving people.